<ul>
    <li><strong>Showing at: <?php echo $branch->name;?></strong></li>
    <?php foreach($movies as $index => $movie):?>
    <li class="<?php echo ($index%2 == 0)?"even":"";?>"><a href="javascript:void(0);" class="movie_id" rel="<?php echo $movie->id;?>"><?php echo $movie->title;?> (<?php echo $movie->sound_name;?> )</a></li>
    <?php endforeach?>
</ul>  
<script>
    $().ready(function(){
        $("#movie_choose_box ul li a").click(function(){
            $.get('<?php echo base_url();?>booking/get_schedule_by_movie/'+$(this).attr('rel')+'/<?php echo $branch->id;?>', function(data) {
              $('#schedule_choose_box .body').html(data);
            });  
        }); 
    });
</script>